Clare Kenward in her studio

Hello. I am Clare Kenward Flowers - a freelance floristry business working from the Cambridge Art Salon in the historic city of Cambridge.

I have loved flowers from a young age - toddling around after my grandad while he tended the rose beds in his garden; learning the names of wildflowers on walks with my parents; planting my own garden's borders. Sewing, sticking, decorating, cooking - throughout my life I'm at my happiest making things. I've worked in Corporate Communications in the City of London, been a PA to a high-flyer in Cambridge and for the last few years, worked for a small family-run retail consultancy. Through all this, I've been passionate about flowers and a nagging need to do something more creative with my life led me to set up Clare Kenward Flowers.

My floristry skills have been honed at the Jane Packer Flower School in London, The Cambridge Flower School, a masterclass by the international award-winning florist Joseph Massie at the UK School of Floristry in Liverpool and most recently with a two day trip to Flowers by Bornay in Barcelona.

Away from flowers, I make dance costumes for my local ballet school where I'm also a pupil, and I spend time volunteering for the Cambridge Beer Festival. Yes, I'm a bit of a beer geek too.

I have an eye for detail and an inherent ability to organise. I'm also pretty good with a spreadsheet which, surprisingly, turns out to be a key skill for a florist.


"Again we want to say a massive thank you for providing us with such wonderful flowers. So unusual and creative - a real talking point."

"Thank you so much for the absolutely gorgeous flowers you did for our wedding - they were completely perfect. I was just blown away when I saw them - I couldn't believe how lovely they were."

"We also want to say a massive, massive, thank you to Clare for our wedding flowers. Honestly, I've never seen such beautiful and unique flowers."

"Just want to say thank you for the lovely bouquet. It was perfect, exactly what I wanted..."

"Just to say thank you and to let you know how pleased we all were with the beautiful flowers you managed to source for us. We really appreciated your efforts and your artistry."

"Thank you so much, the arrangement is perfect and just as lovely as I had hoped. Receiving the photos was so thoughtful and such a wonderful idea. (The recipient) is delighted and her younger sister very envious"

"They really were perfection... I was so impressed with the way you really listened to what we wanted."